Thursday, October 14, 2010

Liu Liu Jiren, etc. on new overseas opportunities: Pie or trap



Guidance: CCTV "economic half-hour" part broadcast entitled "from the annual meeting of China's economy sound: new opportunities overseas by 2010" program, the following text Record:

Over the past year, more Chinese enterprises are going abroad, is still ongoing merger Geely Volvo, Saab Beiqi M, Yanzhou Coal Mining M & O, etc., impressive.

Opened the 2010 calendar, Chinese enterprises will face overseas What new opportunities? In the Jan. 17 sponsored by the China Central Television, China International Economic and Exchange Center Co, FAW-VW Audi brand as a partner of the first Chinese economy annual meeting, this topic raises a number of business leaders and experts concerned, we were very enthusiastic on this topic, we are also participating in the 100 economists surveyed entrepreneurs, their answer would be what is it? together look.

Overseas M & A is still new opportunities?

Questionnaire 1: In your opinion what new opportunities overseas?

Half of the 100 respondents who think that foreign acquisitions are the biggest bright spot in 2010, followed by outsourcing services, accounting for 28%. The two accounted for a total of nearly eight percent of those surveyed. Another 20% of people choose to overseas consumer markets.

"In the context of the financial crisis, the overseas market as many companies are very concerned about a market, and we note that many companies have moved to overseas."

This is the financial channel of CCTV, China's economy has held annual Round Table on the scene. The topic of this round of new opportunities overseas. Participate in discussions with Wei Jiafu, president of COSCO Group, China's Sha Steel Group Chairman Shen Wenrong, Zhang Hongwei, chairman of Orient Group, Environmental Protection Technology Co., Ltd. President and Chief Burch CEO Yun-Feng Bai, Neusoft Group Co., Ltd., Chairman and Chief Executive Liu Jiren.

"Speaking of overseas, you are not familiar with a few in fact. I know the cause of the current layout which you are overseas, this one actually, so well, that one may be the most distant overseas, and we may not imagine, you abroad antennae have been out into the Where? "

"She's always, you as the ship, to many places. The most distant places?"

"China team flag to the world with all the port cities and countries, so our tentacles are all over the world."

Chen Weihong: "all over the world, so that the back four of us are under pressure Yeah, they all go, and you say that a particular cow is the place we all can not think, you actually do business here. Shen General."

Shen Wenrong: "We have only to Brazil in Australia. Because the steel is to put there."

Chen Weihong: "You want to select the Japanese it is no avail, they still choose Brazil and Australia, most places where iron ore. Zhang and the internationalization of the early start, and now the longest tentacles to where."

Zhang Hongwei: "We set up 15 years ago, the company in the United States, and run the bank, the banks did not collapse, the stock is also very good and then the development of Southeast Asia to Africa, as well as Central Asian regions and countries."

Chen Weihong: "Yunfeng?"

Approach on: "I furthest antenna, contact the forum that I think we have the longest tentacles to Brazil. Africa has, in Europe, too, not to mention the South-East Asia."

Chen Weihong:: "In the future attention in the streets of Brazil to see if there looks like a total Shen, say hello to him. It must be him, and went for the iron ore rush things. And to, Manager Liu then? "

Liu Jiren: "Neusoft's products are now sold in over 40 countries, we may still be the furthest right in South America, South America, Brazil, Peru, Colombia."

Forum of business leaders you already went up to the early international shuttle. The outbreak of the global financial crisis and often inaccessible to those in the past the international top of the business, seems to easily capture overnight become readily available. The internationalization of the sky flying the genuineness of the new opportunities came in front of many Chinese companies.

Guangdong Rising Assets Management Co., Ltd. Chairman Li Jinming: "financial tsunami, people or money, I have money, I buy into Australia, the Australian Prime Minister Kevin Rudd also met with me ah."

Rising is a well-known mining companies. In 2009, overseas companies successful bargain-hunting as the highlight of Rising. February 2009, the company's Shenzhen Zhongjin Lingnan Nonfemet Rising to 45 million Australian dollars (200 million yuan) successfully subscribed Australia PEM company. In less than six months, in July 2009, Rising invest 210 million Australian dollars, obtaining a 19.9% stake in PNA relative holding power to achieve its distribution strategy in Southeast Asia.

Guangdong Rising Assets Management Co., Ltd. Chairman Li Jinming: "My Zinc ownership in the world. I want to create a domestic leader in tungsten, rare earth is also my country unique, so I built this thing is now very mature a. "

Similarly, the Far Eastern Group in Dalian is also a great opportunity to take advantage of the financial crisis, efforts to expand overseas companies.

Qi Shumin: "This is the acquisition of a U.S. company that we are the last of the acquisition agreement, the world's largest plant a bit Greenfield United States company, and his subordinates of all brands and all of the assets to go under the name of our Far Eastern Group."

Far Eastern Group is the only specialized enterprise producing high-grade drill, 2005 promotion in foreign markets. However, the absence of brand promotion being blocked. Do nothing when the opportunity comes to Qi Shumin side.

Qi Shumin: "We should say picked the stars of the feeling, I engaged in this industry over 20 years, I have seen most admired one of the highest acquisition of brands allows us down today, the mood should be relatively cool in the."

Qi Shumin acquired the world's largest high-speed drill works - Greenfield. This acquisition not only the technology rapidly across the Far Eastern Group for 15 years, but also the occupation of its eight brands of the international sales channels. Moreover, Greenfield had a decade ago to 1.1 billion U.S. dollars price to be acquired. This time, Qi Shumin only two thousand dollars 9 million low-cost, they make it into their own businesses.

Qi Shumin: "Do not buy the dips I dare not say a word, we should realize the acquisition of a more favorable acquisition."

Outlook 2010, to participate in the forum many business leaders and experts, foreign acquisitions of Chinese enterprises is still an important new opportunities.

Outsourcing can become a new opportunity?

I believe 2010, for many Chinese enterprises, overseas mergers and acquisitions will remain an important opportunity.

But now, some new new opportunities overseas has already begun into our line of sight, compared to simple acquisitions, the risk of these opportunities is relatively small, and immediately you can give us real money.

So, these new opportunities will be what is it? Continue to hear from the first annual meeting of China's economy sound.

And overseas M & A services to both are favored outsourcing opportunities. In fact, due to financial crisis, economic downturn when many enterprises, the development of uncertainty and worry, the service outsourcing enterprises are Nifengfeiyang.

Yu-Feng Ma: "We deal with these customers to go outside it to change, it needed to lower costs, then the process of cost reduction, the best the most direct way, for the U.S., it cuts, it cuts its work to be done, then who do such work, it take the form of outsourcing, to us to achieve. "

In order to maximize efficiency, and because of the financial crisis, many enterprises to reduce costs, so the production and operation of some of the major part of non-core business to a more professional or less costly to do business, their focus on what is most important and the best at something.

"U.S. dollars, then in our country, about 5 years a software engineer in more than 100,000 yuan annual income is about, then there is just a side room, is what is the difference between an exchange rate, so I say, in the United States with a person with 7 people in China. "

Ma Yufeng told reporters shortly before the decision of one of their U.S. customers, from the end of 2008 to 2009, a quarter of 20% to 30% cuts to save 8 million U.S. dollars of wage costs, while the one part of a commission, service outsourcing way to do business to Jiangsu Run and company. In this way, the U.S. customers, saving the cost, will substantially improve the efficiency of software development.

Yu-Feng Ma: "do some U.S. orders, to do software development, as we work during the day, our clients sleep at home, when we got off work, we have the results of the day's work done by such as the Internet, by e-mail by other means of communication, we can quickly send the results of the past, then woke up the other side, he saw our results, he can continue to do his follow-up work, he completed the follow-up in his work of he put out some of the elements required to refer to, then by mail, send the same by other means to come back, we woke up again, then continue to work, so to speak, in this way is actually 24 hours is even axis switch. "

Nanjing outsourcing these services have a similar to how the business is the Neusoft Group. Neusoft in 2009 acquired three in one fell swoop the Finnish mobile software company. For these companies get, the chairman Liu Jiren confidence.

"Because such an acquisition, we are next year's business in this area is definitely more than 50% growth."

In fact, Liu Jiren that outsourcing is no longer the simple sense of the lower cost. It has become a new channel for business growth. The ongoing globalization of business is national strategic layout in 2010, a large number of software enterprises in China expansion, the software outsourcing is undoubtedly a valuable new opportunities.

Liu Jiren (forum site): "If asked to say that IBM is an American company, but it actually has 60%, 70% of employees are Indians and Chinese, such a restructuring, which makes IBM the one today kinds of cases can maintain its 鐨?competitive, Zhe Yang of adjustments made many multinational corporations had to adjust. Neusoft are now working together to Huoban 20 Duojia five hundred of the world's multinational corporations Yi Liu, Suo You Tan's content is one of joining us together in the past, we called outsourcing, now has a completely different concept, and now we are called open innovation, we are together, doing the patent, along with doing the project, because it is in Europe spend a dollar that this may become a 3 dollars 4 dollars. "

New opportunities overseas pie or a trap?

Through overseas mergers and acquisitions to go abroad and become an international enterprise, which is the dream of many Chinese enterprises. However, in this regard, we lack hard lesson, as SAIC bought Ssangyong so many acquisition is failed, the acquisition not only did not give us open access to the international market, but losses to Chinese companies. Then in 2010, when we again faced with these opportunities, how can we distinguish between these opportunities and pitfalls that pie? Continue to focus on our annual reports from China.

Although many companies believe that the financial crisis become a major opportunity for development of overseas development, but we designed the questionnaire, asked about foreign acquisitions of Chinese enterprises to conduct large-scale arrival of Shique whether the time there is a clear difference. Support those who support and opposition were 52% and 46%.

"The most difficult period the world economy has been in the past, but we welcome the most difficult year that the world economy in 2010, and there are many countries in economic uncertainty will, we create these new opportunities while also great risk. "

Ding Zhijie, a similar view with the foreign investment research institute in China that companies understand their AERONAUTICAL strength is important.

"Development in China very fast, very high expectations of the world, our business may position and China's image in China, the broad background, I personally think that easy to overestimate yourself, but the level of their power quality Ping Gu may be higher, but the energy business in China or the qualifications of enterprises in China within the scope of comparison does not mean that the international scope of the comparison. "

Not only economists worry that, distinguished business entrepreneurs also have their own concerns.

Fu Chengyu, chairman of China National Offshore Oil Corporation: "For business, the ever cautious, not only when we look at the financial crisis to be careful, even when economic development is very good to be cautious."

Lenovo Chairman Liu also points to his own voice. Lenovo bought IBM's thing is still controversial.

"Well since played in China, but went out later on the international market, after all, is not very understanding, especially in hybrid that is the business together to form a team of such business. You can be running well, so that Western managers to adjust his enthusiasm, but can well control is maintained, these are depends on level of attainment, and see mergers and acquisitions of their own lung power, you really know the industry really able to grasp, can control, you dare do it, otherwise there will be the middle anyway spark it. "

In fact, the Overseas Chinese road is not smooth. 2004 SAIC invested 500 million U.S. dollars, South Korea's Ssangyong Motor Holdings, which is the first Merging Foreign auto companies in China with the industries and enterprises. However, due to the beginning of the merger, SAIC Korea's complex legal environment, labor disputes underestimated, a lack of international personnel management of Korean companies, resulting in the original envisaged technical cooperation, technology transfer without losing sight of the "Korea China "plans have been dashed. Fortis is a banking and insurance-based international financial services provider in Europe, the company ranked 20th. In November 2007 due to subprime problems Fortis shares have dropped for four consecutive months, Ping An invested 23.87 billion yuan holding Fortis. However, due to the lack of early predict the net assets of Fortis's experience, this exciting overseas investment has been offered the peace took a plunge. Fortis in peace soon after the acquisition, Fortis collapsed. In addition, TCL acquired Thomson of France, Lenovo acquired IBM, the acquisition of Rio Tinto Aluminium, China Investment Corporation's investment in Blackstone and Morgan Stanley, also have a loss, failure, or has hardly proved to be a successful acquisition. Therefore, the seemingly rare opportunity to bargain hunting overseas, in many cases also have pinched people to sweat.

"I think we must be careful not to overheat mind. I am particularly worried about is taking advantage of this opportunity to bargain-hunting, many people have ideas, want to mergers of foreign companies, in fact I think this is a very dangerous thing."

Chen Weihong:: "But many people feel a rare opportunity, do not take advantage of this time when shot shot?"

"Opportunities to is timing, but not blind, this is a very important point, and now I learn that my friends, buy foreign companies which have already caused a burden in fact, many enterprises are not worth the candle."

Chen Weihong: "This is pie in the end of overseas opportunities, or trap it? Which the possibility of a little louder?"

"My view is that globalization, the focus of overseas M & 2, select the object that is a good acquisition opportunity, select the trap that is not good."

New opportunities overseas, how can I do?

Seems to have a pair of eyes and identifying pie and traps, are critical. Meanwhile, many foreign companies from China for the acquisition of so many cherished distrust, and some even hostile, like Geely, the process of acquisition of Volvo, the resistance from various quarters have been enormous. It appears that globalization, we need more than one pair of eyes and we also need to consider how to better get the other party agree? For them to participate in the first years of China's economy would be business leaders and experts is how to see it? take a look.

Questionnaire 3: Are you Chinese enterprises to develop overseas markets present situation satisfactory?

This option line in 74% of people chose not satisfied. Account for the vast majority of those surveyed. This is also the opinion questionnaire more unified answer. So how to open up overseas markets?

"Please experts, please international experts to help you study."

"What's an expert?"

"You say investment bankers, accountants, lawyers."

"You said that one way to get rid of the risk is to ask some experts, in this time Mr. Zhang Hongwei cited an objection card, objection is that right?"

Zhang Weihong: "I would like to answer the question is indeed overseas M & A duality, the core issue is not critical to employ intermediaries, and my experience is that intermediaries are the most credible."

"You have had this painful lesson?"

"The most credible is it? Your international team. You have to buy the target you have to manage this international team of this project. This is your core, if we rely on intermediaries. Intermediaries Do not forget, it is to make money, and it made the money, not money to do it, so it think of ways to make money. "

Chen Weihong: "think of ways to make money without also try to make this."

Zhang Weihong: "Let me give an example, a painful lesson was not too painful. For example, we receive Kazakhstan oil field. Citibank assessment of 1.2 billion, and other intermediary institutions to assess the 10 billion. Then we started buying, 6 million in start acquisition. last financial crisis, and we re-evaluate, who we invited it. please our own team, our own team to finish there, the back is only one from 100 million to 160 million. "

Chen Weihong: "But the key is you do not agree with the acquired object recognition results of your evaluation?"

Zhang Weihong: "to deal with a listed company stands to reason that in the U.S. listed company, the rating agencies are very strict and legal responsibility. This assessment is credible, but it also has fake ingredients inside. Therefore, we review the finished After excluding those of water, the scale of its value, and finally we gave up the acquisition. "

Chen Weihong: "So one of the risks of overseas acquisitions in fact you mentioned, is that these are not professional, incompetent agency."

Zhang Hongwei: "The most credible is the intermediary."

"I was a little different view of this, you go abroad you are completely on their own, save a little intermediary fees, you are absolutely a failure than success, occasionally a case you can succeed, but most cases are failed. Must To learn to use market mechanisms to help you achieve your goal, that is to use local, you just say the problem is that you do not choose well, you have the ability to choose good qualified intermediaries, to achieve your purpose It was foolproof. "

Chen Weihong: "Oh, the final responsibility is still you."

Zhang Weihong: "I actually do not conflict with the General Wei. We went to overseas acquisitions to make use of intermediaries, but the agency's views can not all listen, to analyze which of the hearing, which should not listen."

Chen Weihong: "So tell everyone you have to carefully select and treatment. Shen always have to face such a risk?"

Shen Wenrong: "One should listen to intermediaries, the second point must have its own team."

Chen Weihong: "You sit in the middle of the two of them combines their views."

"Do not forget that we ourselves are the masters, you can not have entrusted to the people of."

Chen Weihong: "can not just listen to them."

Shen Wenrong: "listen to what their agency is certainly not work. You have to listen to agencies as the gap, but also has its own team to be demonstrated, but can not please intermediaries."

Chen Weihong: "We chose the combination of your comments later."

Forums Wei Jiafu has said that it go out. In international competition, Wei Jiafu summed up her own play.

"I was 10 years ago, and Kawasaki, Japan, Taiwan, Yang Ming, Hanjin Korea to form a coalition of the largest operations in the world, for example, resistance to which I have terminal investment, not only are all ports in China investment in Hong Kong, Singapore, Greece, the United States, Italy, the Netherlands has invested, why they come to vote in my terminal? I have to cast its terminals which there are many struggles, such as the Singapore terminal, I'm going to cast it The terminal, he proposed, the impossible, Captain Wei. I was a small place me how to make foreigners take the resources of my terminal, a shipping company with an opening from Singapore to Malaysia, it's fewer and fewer ships the. this time I raised, you do not vote for me, I go. This forced him to come back to find me, the president and general manager replaced later to find me, Captain Wei, your views have been accepted , and allows you to invest in the two terminals. Results 6 years ago I cast up the two terminals. Up to now, has only one foreign company, that is me, there are terminals in Singapore. "

Chen Weihong: "We should be congratulated about. It seems Wei Jiafu fight more experienced comrades. So we hope you are the theories about this. In fact, many people see the Chinese people when the figure came, they will not, as we willing to understand that followed a win-win situation, they may feel that your opportunity will mean the loss of my market. that the face of such hostile attention, you will encounter a lot, you are by what means them in a very short period of time to accept us. "

"Yes. For example, investment in the terminal, then president of 11 years ago I did not before, the COSCO Group had wanted to invest in the Long Beach Port, the port it. The local board approved. Results one voted against the Federal Parliament. Said COSCO the military, COSCO is spyware, how could he invest it, and it would veto lost. until I came to pick president 11 years ago when I studied the U.S. market. that should be used to practice with the Americans. please say off company, then I would tell him, through him, for me to say, lobbying Congress, to lobby the Government to lobby the port, lobbying business, I am going to persuade the parties to the university, speech, and now more and more people are aware, COSCO an American friend. "

Chen Weihong: "When we are ready to fight a war, when in fact the victory from us really close. We hope that we can find the real in 2010, new opportunities overseas."

Half-hour observation: "She Tunxiang" be prepared

There was a data, China's Overseas M & A in 2008 than in 2002, doubled the amount of 100 times, but more than 60% of Chinese companies overseas mergers and acquisitions are not successful Chinese enterprises in overseas investment in 2008 reached 200 billion yuan loss almost as much.

Many experts believe that the potential risks faced by overseas M & A is the risk of wrong decisions, business integration risks as well as some uncertain factors, such as state-change issues, the attitude of the local trade unions, as well as changes in the host country's laws and so on. To reduce the risk of overseas mergers and acquisitions, the first first clear investment objectives, can not be purchased as a foreign acquisition of a simple "bargain" and, second, to accurately determine the value of the acquisition target. Acquisition of foreign assets in Chinese enterprises, we often hear a word is "She Tunxiang", the face of these elephants international famous enterprises, large enterprises, we must not only weigh weigh how much pocket money we have to consider How good the next I bought after the middle of what may encounter problems and obstacles, after all, we have too many cases of failure and lessons learned.







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